{"id":305,"date":"2017-04-10T15:07:24","date_gmt":"2017-04-10T07:07:24","guid":{"rendered":"https:\/\/3thanwong.com\/?p=305"},"modified":"2021-02-13T16:07:06","modified_gmt":"2021-02-13T08:07:06","slug":"heytea-cheese-tea-case-cheese-tea-phenomena-china","status":"publish","type":"post","link":"https:\/\/www.3thanwong.com\/zh\/heytea-cheese-tea-case-cheese-tea-phenomena-china\/","title":{"rendered":"HEYTEA Cheese Tea &#8211; A Case of Cheese Tea Phenomena in China"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]During my previous visit to Guangzhou, I came across a shop with a huge crowd, queuing under the sun for up 3 hours just to get themselves a cup of Cheese Tea. Upon further investigation, they are tea sellers, known as HEYTEA &#8211; famously known for their cheese tea. Read on to know about my experience with HEYTEA, previously branded as HEEKCHA and also formerly known as Royaltea.<\/p>\n<p>As I was touring my friend around (<a href=\"https:\/\/3thanwong.com\/complete-guide-guangzhou\/\">Complete Guangzhou Guide here<\/a>), Joshua at Beijing Road Pedestrian Shopping Street, Guangzhou to have our breakfast there (check out <a href=\"https:\/\/3thanwong.com\/guangzhou-food-best\/\">What to eat at Guangzhou<\/a>). We came across this shop with a huge crowd of at least 50, queuing under the sun. I got so curious about what is the case? Why are people getting frenzy over this?<\/p>\n<div id=\"attachment_312\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-312\" class=\"size-large wp-image-312 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/heytea-queue-2-1024x682.jpg\" alt=\"HEYTEA MIX HUI FU EAST\" width=\"1024\" height=\"682\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/heytea-queue-2-1024x682.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/heytea-queue-2-600x400.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/heytea-queue-2-300x200.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/heytea-queue-2-768x512.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><p id=\"caption-attachment-312\" class=\"wp-caption-text\">Strong crowd of patrons eagerly waiting in queue at Hui Fu East Road<\/p><\/div>\n<p>Your breakfast has to wait, I told Joshua as I walk towards the shop to have a better view. To my surprise, they sell Cheese Tea and are known as HEYTEA. I went forth to ask the service crew noting that their opening hours began at 11.00 am and shockingly, I overheard the patrons saying that the queue starts as early as 9.30 am!<\/p>\n<p><div id=\"attachment_317\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-317\" class=\"size-large wp-image-317 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/Heytea-1024x682.jpg\" alt=\"HEYTEA MIX HUI FU EAST\" width=\"1024\" height=\"682\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Heytea-1024x682.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Heytea-600x400.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Heytea-300x200.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Heytea-768x512.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><p id=\"caption-attachment-317\" class=\"wp-caption-text\">1 and half block of HEYTEA<\/p><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Inline Ads&#8221; _builder_version=&#8221;4.4.4&#8243; width=&#8221;100%&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][et_pb_code _builder_version=&#8221;4.4.4&#8243; locked=&#8221;off&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block; text-align:center;&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-layout=&#8221;in-article&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;fluid&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-4912741701448662&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;6755995054&#8243;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]Determine\u00a0to try their Cheese Tea, we both went to the least crowded branch at Popark, Guangzhou East Railway Station.<\/p>\n<div id=\"attachment_311\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-311\" class=\"size-large wp-image-311 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Counter-1024x768.jpg\" alt=\"HEYTEA \u559c\u8336 at Popark, Guangzhou East Railway Station\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Counter-1024x768.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Counter-600x450.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Counter-300x225.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Counter-768x576.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><p id=\"caption-attachment-311\" class=\"wp-caption-text\">HEYTEA \u559c\u8336 at Popark, Guangzhou East Railway Station \u5e7f\u5dde\u706b\u8f66\u4e1c\u7ad9<\/p><\/div>\n<p>Though it is not as crowded as their concept store back at Hui Fu East Road,\u00a0we still had to queue for 1 hour to place our order, only to find that there are about 100 orders ahead of us. While we waited, I went around to take photos of this branch.<\/p>\n<div id=\"attachment_314\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-314\" class=\"size-large wp-image-314 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Queue-1024x768.jpg\" alt=\"HEYTEA \u559c\u8336 at Popark, Guangzhou East Railway Station\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Queue-1024x768.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Queue-600x450.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Queue-300x225.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Queue-768x576.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><p id=\"caption-attachment-314\" class=\"wp-caption-text\">We can&#8217;t get any seats here<\/p><\/div>\n<p><div id=\"attachment_315\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-315\" class=\"size-large wp-image-315 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Side-View-1024x768.jpg\" alt=\"HEYTEA at Popark\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Side-View-1024x768.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Side-View-600x450.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Side-View-300x225.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Side-View-768x576.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><p id=\"caption-attachment-315\" class=\"wp-caption-text\">HEYTEA Popark side view<\/p><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Inline Ads&#8221; _builder_version=&#8221;4.4.4&#8243; width=&#8221;100%&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][et_pb_code _builder_version=&#8221;4.4.4&#8243; locked=&#8221;off&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block; text-align:center;&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-layout=&#8221;in-article&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;fluid&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-4912741701448662&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;6755995054&#8243;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<div id=\"attachment_316\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-316\" class=\"size-large wp-image-316 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Wall-mural-1024x768.jpg\" alt=\"HEYTEA WALL DECOR\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Wall-mural-1024x768.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Wall-mural-600x450.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Wall-mural-300x225.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Wall-mural-768x576.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><p id=\"caption-attachment-316\" class=\"wp-caption-text\">Simple explanations of their product<\/p><\/div><\/p>\n<div id=\"attachment_310\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-310\" class=\"size-large wp-image-310 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Collection-1024x768.jpg\" alt=\"HEYTEA collection\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Collection-1024x768.jpg 1024w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Collection-600x450.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Collection-300x225.jpg 300w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Collection-768x576.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><p id=\"caption-attachment-310\" class=\"wp-caption-text\">HEYTEA collection counter<\/p><\/div>\n<div id=\"attachment_308\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-308\" class=\"size-large wp-image-308 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Barista-768x1024.jpg\" alt=\"HEYTEA Barista\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Barista-768x1024.jpg 768w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Barista-600x800.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Barista-225x300.jpg 225w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Barista-scaled.jpg 1920w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><p id=\"caption-attachment-308\" class=\"wp-caption-text\">HEYTEA Barista<\/p><\/div>\n<p>While we waited, I did some reading on their website and found out that they were founded back in the year 2012 May 12<sup>th<\/sup>\u00a0by the riverside at JiangMen City of Guangdong. Formerly known as ROYALTEA \u7687\u8336. In order to distinguish themselves from the others, they re-branded themselves as HEYTEA \u559c\u8336. They claimed that they are the creators of this cheese tea drink product which uses high-quality ingredients. In 2016, IDG Capital invested 100 million RMB in HEYTEA.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Inline Ads&#8221; _builder_version=&#8221;4.4.4&#8243; width=&#8221;100%&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][et_pb_code _builder_version=&#8221;4.4.4&#8243; locked=&#8221;off&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block; text-align:center;&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-layout=&#8221;in-article&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;fluid&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-4912741701448662&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;6755995054&#8243;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<div id=\"attachment_318\" style=\"width: 787px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-318\" class=\"size-large wp-image-318 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/0-777x1024.jpg\" alt=\"HEYTEA about us\" width=\"777\" height=\"1024\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/0-777x1024.jpg 777w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/0-600x791.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/0-228x300.jpg 228w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/0-768x1012.jpg 768w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/0.jpg 899w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/1024;\" \/><p id=\"caption-attachment-318\" class=\"wp-caption-text\">Source : <a href=\"http:\/\/mp.weixin.qq.com\/s\/sfdVqyudNeA9RwRQUqZTcQ\">HEYTEA<\/a><\/p><\/div><\/p>\n<p>According to <a href=\"http:\/\/www.scmp.com\/business\/companies\/article\/2072431\/guangdong-teahouse-chain-draws-huge-crowds-shanghai-after-brand\">Smart China Morning Post<\/a> and <a href=\"http:\/\/www.smartshanghai.com\/wire\/shopping\/back-of-the-queue-guangdongs-cheese-topped-heytea\">SmartShanghai<\/a>, the queue at their Shanghai branch took 3 hours on a regular basis and could take up to 5 hours.<\/p>\n<p>We waited for 1 freaking hour (if you couldn\u2019t get a seat at their store, you can simply get a seat at a nearby food court &#8211; Food Republic) until they call out for our number, swiftly I went to collect our drinks.<\/p>\n<div id=\"attachment_309\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-309\" class=\"size-large wp-image-309 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Cheese-Tea-768x1024.jpg\" alt=\"HEYTEA Cheese Tea\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Cheese-Tea-768x1024.jpg 768w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Cheese-Tea-600x800.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Cheese-Tea-225x300.jpg 225w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Cheese-Tea-scaled.jpg 1920w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><p id=\"caption-attachment-309\" class=\"wp-caption-text\">HEYTEA &#8211; Cheese Green Tea and Cheese Ice Blended Strawberry<\/p><\/div>\n<p>Quickly we have a sip and Joshua\u2019s reaction was, \u201cOh my god! This is freaking amazing!\u201d, indeed it is I agreed.<\/p>\n<h3>HEYTEA Cheese Green Tea<\/h3>\n<p>The layer of cheese is about an inch, a mixture of whipped cream and cheese (cream cheese, I assume), lightly seasoned with salt beautifully poured over the drink of your choice. The cheese layer is full of punch &#8211; so fluffy, thick, creamy, and rich with a hint of saltiness boost the flavors of the cheese. Whereas the tea, Jasmine green tea to be specific, is on the average scale. However, when you have a sip as instructed, 40 degrees tilted, the right amount of cheese and tea fills your taste bud, bursting with complex flavor as you gulp em down![\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Inline Ads&#8221; _builder_version=&#8221;4.4.4&#8243; width=&#8221;100%&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.4&#8243;][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][et_pb_code _builder_version=&#8221;4.4.4&#8243; locked=&#8221;off&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block; text-align:center;&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-layout=&#8221;in-article&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;fluid&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-4912741701448662&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;6755995054&#8243;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_divider _builder_version=&#8221;4.4.4&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<div id=\"attachment_307\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-307\" class=\"size-large wp-image-307 lazyload\" data-src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/Cheese-tea-768x1024.jpg\" alt=\"HEYTEA Cheese Green Tea\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Cheese-tea-768x1024.jpg 768w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Cheese-tea-600x800.jpg 600w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Cheese-tea-225x300.jpg 225w, https:\/\/www.3thanwong.com\/wp-content\/uploads\/2017\/04\/Cheese-tea-scaled.jpg 1920w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><p id=\"caption-attachment-307\" class=\"wp-caption-text\">HEYTEA Cheese Green Tea<\/p><\/div><\/p>\n<h3>HEYTEA Cheese Ice Blended Strawberry<\/h3>\n<p>The layer of cheese in this cup wasn\u2019t as great as the Cheese Green Tea. Slightly reduced in thickness hence, not so creamy. Fresh strawberries were used for the blend, giving a nice fresh strawberry flavor.<\/p>\n<h3>My Verdict<\/h3>\n<p>My favorite will definitely be their HEYTEA Cheese Green Tea, something that I would say up to standard. Though they use plenty of commercially produce ingredients, well, which food chain brand doesn\u2019t? I would say that HEYTEA did great; commercially and I believe they are going to stay at that level for a period of time overtaking the previous bubble milk tea era. (<a href=\"https:\/\/3thanwong.com\/cheese-tea-recipe\/\">I now have the best cheese tea recipe! Check it out here<\/a>!)<\/p>\n<p>Address : Underground, Food concourse, Popark Shopping Plaza, Tianhe District, Guangzhou, China.<\/p>\n<p>Price Range : 9RMB &#8211; 29RMB ($1.30 &#8211; $4.20)<\/p>\n<p>Overall Rating : 8\/10<\/p>\n<p>How to get there : Metro Line 1 Guangzhou East Railway Station, Exit G. Take the escalator to down to their lowest level and head towards the middle concourse. You will definitely see a long queue. There they are.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It took more than 2 hours just for a cup of Cheese Tea. Check out about my experience with HEYTEA \u559c\u8336 at Guangzhou, whether if they are worth the wait!<\/p>","protected":false},"author":1,"featured_media":311,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"During my previous visit to Guangzhou, I came across a shop with a huge crowd, queuing under the sun for up 3 hours just to get themselves a cup of Cheese Tea. Upon further investigation, they are tea seller, known as HEYTEA - famously known for their cheese tea. Read on to know about my experience with HEYTEA, previously branded as HEEKCHA and also formerly known as Royaltea.\r\n\r\nAs I was touring my friend around (<a href=\"https:\/\/3thanwong.com\/complete-guide-guangzhou\/\">Complete Guangzhou Guide here<\/a>), Joshua at Beijing Road Pedestrian Shopping Street, Guanghzou to have our breakfast there (check out <a href=\"https:\/\/3thanwong.com\/guangzhou-food-best\/\">What to eat at Guangzhou<\/a>). We came across this shop with a huge crowd of at least 50, queuing under the sun. I got so curious of what is the case? Why are people getting frenzy over this?\r\n\r\n[caption id=\"attachment_312\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-312\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/heytea-queue-2-1024x682.jpg\" alt=\"HEYTEA MIX HUI FU EAST\" width=\"1024\" height=\"682\" \/> Strong crowd of patrons eagerly waiting in queue at Hui Fu East Road[\/caption]\r\n\r\nYour breakfast have to wait, I told Joshua as I walk towards the shop to have a better view. To my surprise, they sell Cheese Tea and are known as HEYTEA. I went forth to ask the service crew noting that their opening hours began at 11.00am and shockingly, I over heard the patrons saying that the queue starts as early as 9.30am!\r\n\r\n[caption id=\"attachment_317\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-317\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/Heytea-1024x682.jpg\" alt=\"HEYTEA MIX HUI FU EAST\" width=\"1024\" height=\"682\" \/> 1 and half block of HEYTEA[\/caption]\r\n\r\nDetermine\u00a0to try their Cheese Tea, we both went to the least crowded branch at Popark, Guangzhou East Railway Station.\r\n\r\n[caption id=\"attachment_311\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-311\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Counter-1024x768.jpg\" alt=\"HEYTEA \u559c\u8336 at Popark, Guangzhou East Railway Station\" width=\"1024\" height=\"768\" \/> HEYTEA \u559c\u8336 at Popark, Guangzhou East Railway Station \u5e7f\u5dde\u706b\u8f66\u4e1c\u7ad9[\/caption]\r\n\r\nThough it is not as crowded as their concept store back at Hui Fu East Road,\u00a0we still had to queue for 1 hour to place our order, only to find that there is about 100 orders ahead of us. While we waited, I went around to take photos of this branch.\r\n\r\n[caption id=\"attachment_314\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-314\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Queue-1024x768.jpg\" alt=\"HEYTEA \u559c\u8336 at Popark, Guangzhou East Railway Station\" width=\"1024\" height=\"768\" \/> We can't get any seats here[\/caption]\r\n\r\n[caption id=\"attachment_315\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-315\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Side-View-1024x768.jpg\" alt=\"HEYTEA at Popark\" width=\"1024\" height=\"768\" \/> HEYTEA Popark side view[\/caption]\r\n\r\n[caption id=\"attachment_316\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-316\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Wall-mural-1024x768.jpg\" alt=\"HEYTEA WALL DECOR\" width=\"1024\" height=\"768\" \/> Simple explanations of their product[\/caption]\r\n\r\n[caption id=\"attachment_310\" align=\"aligncenter\" width=\"1024\"]<img class=\"size-large wp-image-310\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Collection-1024x768.jpg\" alt=\"HEYTEA collection\" width=\"1024\" height=\"768\" \/> HEYTEA collection counter[\/caption]\r\n\r\n[caption id=\"attachment_308\" align=\"aligncenter\" width=\"768\"]<img class=\"size-large wp-image-308\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Barista-768x1024.jpg\" alt=\"HEYTEA Barista\" width=\"768\" height=\"1024\" \/> HEYTEA Barista[\/caption]\r\n\r\nWhile we waited, I did some reading on their website and found out that they were founded back in the year 2012 May 12<sup>th<\/sup>\u00a0by the riverside at JiangMen City of Guangdong. Formerly known as ROYALTEA \u7687\u8336. In order to distinguish themselves from the others they re-branded themselves as HEYTEA \u559c\u8336. They claimed that they are the creators of this cheese tea drink product which uses high quality ingredients. On 2016, IDG Capital invested 100 million RMB in HEYTEA.\r\n\r\n[caption id=\"attachment_318\" align=\"aligncenter\" width=\"777\"]<img class=\"size-large wp-image-318\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/0-777x1024.jpg\" alt=\"HEYTEA about us\" width=\"777\" height=\"1024\" \/> Source : <a href=\"http:\/\/mp.weixin.qq.com\/s\/sfdVqyudNeA9RwRQUqZTcQ\">HEYTEA<\/a>[\/caption]\r\n\r\n\u00a0\r\n\r\nAccording to <a href=\"http:\/\/www.scmp.com\/business\/companies\/article\/2072431\/guangdong-teahouse-chain-draws-huge-crowds-shanghai-after-brand\">Smart China Morning Post<\/a> and <a href=\"http:\/\/www.smartshanghai.com\/wire\/shopping\/back-of-the-queue-guangdongs-cheese-topped-heytea\">SmartShanghai<\/a>, the queue at their Shanghai branch took 3 hours on a regular basis and could take up to 5 hours.\r\n\r\nWe waited for 1 freaking hour (if you couldn\u2019t get a seat at their store, you can simply get a seat at a nearby food court - Food Republic) until they call out for our number, swiftly I went to collect our drinks.\r\n\r\n[caption id=\"attachment_309\" align=\"aligncenter\" width=\"768\"]<img class=\"size-large wp-image-309\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/HeyTea-Cheese-Tea-768x1024.jpg\" alt=\"HEYTEA Cheese Tea\" width=\"768\" height=\"1024\" \/> HEYTEA - Cheese Green Tea and Cheese Ice Blended Strawberry[\/caption]\r\n\r\nQuickly we have a sip and Joshua\u2019s reaction was, \u201cOh my god! This is freaking amazing!\u201d, indeed it is I agreed.\r\n<h3>HEYTEA Cheese Green Tea<\/h3>\r\nThe layer of cheese is a about an inch, mixture of whipped cream and cheese (cream cheese, I assume), lightly seasoned with salt beautifully poured over the drink of your choice. The cheese layer is full of punch - so fluffy, thick, creamy and rich with a hint of saltiness boost the flavors of the cheese. Whereas the tea, Jasmine green tea to be specific, is on the average scale. However, when you have a sip as instructed, 40 degrees tilted, right amount of cheese and tea fills your taste bud, bursting with complex flavor as you gulp em down!\r\n\r\n[caption id=\"attachment_307\" align=\"aligncenter\" width=\"768\"]<img class=\"size-large wp-image-307\" src=\"https:\/\/3thanwong.com\/wp-content\/uploads\/2017\/04\/Cheese-tea-768x1024.jpg\" alt=\"HEYTEA Cheese Green Tea\" width=\"768\" height=\"1024\" \/> HEYTEA Cheese Green Tea[\/caption]\r\n<h3>HEYTEA Cheese Ice Blended Strawberry<\/h3>\r\nThe layer of cheese in this cup wasn\u2019t as great as the Cheese Green Tea. Slightly reduced in thickness hence, not so creamy. Fresh strawberries were used for the blend, giving a nice fresh strawberry flavor.\r\n<h3>My Verdict<\/h3>\r\nMy favorite will definitely be their HEYTEA Cheese Green Tea, something that I would say up to standard. Though they uses plenty of commercially produce ingredients, well, which food chain brand doesn\u2019t? I would say that HEYTEA did great; commercially and I believe they are going to stay at that level for a period of time overtaking the previous bubble milk tea era. (<a href=\"https:\/\/3thanwong.com\/cheese-tea-recipe\/\">I now have the best cheese tea recipe! Check it out here<\/a>!)\r\n\r\nAddress : Underground, Food concourse, Popark Shopping Plaza, Tianhe District, Guangzhou, China.\r\n\r\nPrice Range : 9RMB - 29RMB ($1.30 - $4.20)\r\n\r\nOverall Rating : 8\/10\r\n\r\nHow to get there : Metro Line 1 Guangzhou East Railway Station, Exit G. Take the escalator to down to their lowest level and head towards the middle concourse. You will definitely see a long queue. There they are.","_et_gb_content_width":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[1377,44,55,35],"tags":[57,58,59,56,60,61],"class_list":["post-305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-blog","category-review","category-travel","tag-blog","tag-cheese-tea","tag-heytea","tag-review","tag-royaltea","tag-trend"],"_links":{"self":[{"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/media\/311"}],"wp:attachment":[{"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.3thanwong.com\/zh\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}